Soylent

I was tasked with helping to develop Soylent's Q1 marketing campaign. The concept was based around New Year's resolutions, or rather failed resolutions. Your resolution might not be so resolute now, but so what? Soylent makes it easy to be healthy year-round.

Leveraging Soylent brand colors with snappy image placements for emphasis, we created three campaign touchpoints.

Social media: The heaviest lifter of the campaign, we created a wide variety of layouts for instagram, including posts and stories. Each message put emphasis on the benefits Soylent offers to a healthy lifestyle.

Website hero: Designed to capture traffic from the social media activations, the web header continued the campaign messaging and funneled customers to the product experience.

In store activations: Meant to act as an in-person touchpoint, I created conceptual mockups for point-of-sale booths. These continued to further the campaign visuals and drive interest in the Soylent product and story.