Soylent

Agency - Chalk 242

I helped develop Soylent’s Q1 2023 “So What?” campaign, designing social media assets, conceptual in-store placements, and a website header. Drawing from Soylent’s established style, I used bold typography, color blocking, and minimal imagery to create a fresh yet brand-aligned look. The campaign, which ran January–April 2023 across all channels, conveyed that while New Year’s resolutions can be challenging, staying healthy with Soylent is simple.