Aspen Dental

Agency - Chalk 242

Aspen Dental wanted to modernize their existing brand and stand out in the on-demand dental service market. Working with an art director, I helped merge their existing colors and iconography with new design elements such as rounded containers and a line pattern based on their iconic Aspen "A" design. After developing a campaign of examples to show how the new system would flex across channels, I then developed a Figma style guide with a focus on digital design. Finally, with the system in place and clearly defined in the new style guide, I developed a conceptual website in mobile and desktop to showcase the brand's versatility and consistency in digital spaces.