Tidewell Hospice

Agency - Chalk 242

I designed a multi-channel campaign for the Tidewell Hospice Foundation to support a large-scale donor event aimed at welcoming new Sarasota residents and introducing them to Tidewell’s mission. The “Local Gems” concept celebrated the stories of local Tidewell supporters and used a gem-inspired graphic of the Sarasota coastline as a way to celebrate the local area. The campaign included three story-driven direct mail pieces: a die-cut introduction, a brochure highlighting community impact, and a formal event invitation, as well as a responsive event website and retargeting advertisements. The cohesive narrative and visual system helped drive engagement, and the event ultimately sold out successfully.