{"id":221,"date":"2026-03-07T23:28:30","date_gmt":"2026-03-07T23:28:30","guid":{"rendered":"https:\/\/helen-frost.com\/?p=221"},"modified":"2026-03-10T00:13:10","modified_gmt":"2026-03-10T00:13:10","slug":"aspen-dental","status":"publish","type":"post","link":"https:\/\/helen-frost.com\/?p=221","title":{"rendered":"Aspen Dental"},"content":{"rendered":"
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\nAspen Dental\n<\/h1>
\nbrand refresh \/ digital design\n<\/div>\n<\/div>
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\nAgency - Chalk 242\n<\/div>
\nAspen Dental wanted to modernize their existing brand and stand out in the on-demand dental service market. Working with an art director, I helped merge their existing colors and iconography with new design elements such as rounded containers and a line pattern based on their iconic Aspen \"A\" design. After developing a campaign of examples to show how the new system would flex across channels, I then developed a Figma style guide with a focus on digital design. Finally, with the system in place and clearly defined in the new style guide, I developed a conceptual website in mobile and desktop to showcase the brand's versatility and consistency in digital spaces.\n<\/div>\n<\/div><\/div><\/div>\n<\/main>
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Aspen Dental brand refresh \/ digital design Agency – Chalk 242 Aspen Dental wanted to modernize their existing brand and stand out in the on-demand dental service market. Working with an art director, I helped merge their existing colors and iconography with new design elements such as rounded containers and a line pattern based on […]<\/p>\n","protected":false},"author":1,"featured_media":232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oxygen_hide_in_design_set":false,"_oxygen_tags":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/posts\/221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/helen-frost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=221"}],"version-history":[{"count":8,"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/posts\/221\/revisions"}],"predecessor-version":[{"id":303,"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/posts\/221\/revisions\/303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/media\/232"}],"wp:attachment":[{"href":"https:\/\/helen-frost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helen-frost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helen-frost.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}