{"id":203,"date":"2026-03-07T23:29:05","date_gmt":"2026-03-07T23:29:05","guid":{"rendered":"https:\/\/helen-frost.com\/?p=203"},"modified":"2026-03-07T23:29:05","modified_gmt":"2026-03-07T23:29:05","slug":"local-gems","status":"publish","type":"post","link":"https:\/\/helen-frost.com\/?p=203","title":{"rendered":"Local Gems"},"content":{"rendered":"
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\nTidewell Hospice\n<\/h1>
\nlocal gems campaign\n<\/div>\n<\/div>
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\nAgency - Chalk 242\n<\/div>
\nI designed a multi-channel campaign for the Tidewell Hospice Foundation to support a large-scale donor event aimed at welcoming new Sarasota residents and introducing them to Tidewell\u2019s mission. The \u201cLocal Gems\u201d concept celebrated the stories of local Tidewell supporters and used a gem-inspired graphic of the Sarasota coastline as a way to celebrate the local area. The campaign included three story-driven direct mail pieces: a die-cut introduction, a brochure highlighting community impact, and a formal event invitation, as well as a responsive event website and retargeting advertisements. The cohesive narrative and visual system helped drive engagement, and the event ultimately sold out successfully.\n<\/div>\n<\/div><\/div><\/div>\n<\/main>
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Tidewell Hospice local gems campaign Agency – Chalk 242 I designed a multi-channel campaign for the Tidewell Hospice Foundation to support a large-scale donor event aimed at welcoming new Sarasota residents and introducing them to Tidewell\u2019s mission. The \u201cLocal Gems\u201d concept celebrated the stories of local Tidewell supporters and used a gem-inspired graphic of the […]<\/p>\n","protected":false},"author":1,"featured_media":205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oxygen_hide_in_design_set":false,"_oxygen_tags":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/posts\/203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/helen-frost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203"}],"version-history":[{"count":2,"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/posts\/203\/revisions"}],"predecessor-version":[{"id":217,"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/posts\/203\/revisions\/217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helen-frost.com\/index.php?rest_route=\/wp\/v2\/media\/205"}],"wp:attachment":[{"href":"https:\/\/helen-frost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helen-frost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helen-frost.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}