Bay Pass Point of Purchase
Experimental Space Design
A point of purchase design for a proposed  Bay Area regional transit card, Bay Pass. The arrows used as the main branding element represent the directional nature of public transit. They move in different directions, indicating the diverse nature of Bay Area public transportation methods. The design of the space uses the arrows to create large scale interactive touch screen kiosks, which educate users on regional transit, and allow users  to purchase or load value into a transit card. Bay Pass supports all forms of Bay Area public transit, and offers features like instant reloading.



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